TikTok Chinese owner ByteDance is looking deeper into the lifestyle sector of social media with Kesong, a shopping and lifestyle recommendation app similar to market leader Xiaohongshu. Kesong, launched last week, allows users to share photos, and videos and write fashion tips and shopping experiences.
It mimics Xiaohongshu, which is commonly compared to the meta platform Instagram and is seen as the embodiment of “planting grass” – the idea that criticism can entice readers or followers to buy a service or product.
Style and luxurious manufacturers usually flip to Xiaohongshu’s influencers who can attain tens of millions of prosperous customers in China. Abroad, Xiaohongshu is called Pink in international locations together with Singapore, Malaysia, Australia, Canada, and the US.
Hardware and software maker ByteDance was valued at about $ 300 billion (about Rs 23,96,200 crore) in recent transactions and has become known as an app factory. It has made hits from news aggregator Toutiao to short video app Douyin and its foreign equivalent TikTok, China’s most successful app abroad.
It was a “planting grass” app tried in 2018 with the short-lived Xincao. It tried with Sharee once again in 2020 targeting foreign markets. Named after Lemon 8, the app has been downloaded more than a million times in Japan and expanded to Thailand.
Lemon8 is exploring the opportunity of increasing into Australia, two folks on the firm informed Reuters. Apply is overseen by Alex Zhu, senior vice chairman of ByteDance’s product, and Tactic and former Tiktok chief, the two men mentioned, refusing to admit they are not allowed to speak to the media.
“ByteDance is very determined to crack the ‘high-brow’ market (with Kesong and Lemon8) to achieve a higher ARPU,” one of the people said, referring to average revenue per user.
ByteDance did not respond to a request for comment.